About Us

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Hua Yao International Travel Group

For the Asia region, our group has wholly-owned travel-related companies in Taiwan, South Korea, Hong Kong, Shanghai, and Beijing, offering professional inbound travel services to industry partners

  • We offer regular group tours, incentive travel, study tours, custom group tours, as well as individual bookings for accommodations, transportation, and guides.
  • With over 30 years of professional experience, we create comprehensive inbound service experiences for a variety of customer groups.
  • We are committed to professionalism, meticulous service, reasonable pricing, and excellent after-sales support.

We hope you'll choose to work with us, allowing us the opportunity to provide you with exceptional service

Our Development Journey

1990
Founded Golden Dragon Travel (Korea), servicing foreign tourists traveling to Korea.
1990
2005
Established Hua Yao International Travel, offering inbound tourism services for foreign visitors to Taiwan.
2005
2008
Acquired Shun Yi Travel to expand Taiwan’s outbound tourism market.
2008
2019
Founded Jiangshan International Travel (Korea), providing inbound services for Korean tourists visiting Taiwan.
2019
2024
Established the Taichung branch of Hua Yao International Travel, and launched the AE Holiday brand, offering customized services.
2024
2024
Founded UTime Express Car Rental to add small car rental services to our service portfolio and enhance our competitiveness in the small vehicle market.
2024
2024
Acquired a major domestic tour bus company, increasing our fleet of large buses to 40 vehicles.
2024
2024
Established Hua Yao International Travel in Hong Kong.
2024

Group Philosophy

Committed to B2B

Service 2

We specialize in providing high-quality inbound services to our industry partners.

Idea 2

We offer innovative and competitively priced products tailored to our clients' needs.

Collaboration 2

We work closely with major tourism bureaus to provide a wide range of resources.

Hua Yao International Travel Group's Eight Major Commitments

Hua Yao International Travel is Dedicated to Delivering B2B Services.B2B同業服務
Our Core Mission is to Enhance Travel Quality and Customer Satisfaction

Driven by the Eight “Major Commitments” rooted in our business DNA, Hua Yao International Travel Group is dedicated to ensuring that travelers are able to truly experience the joy of travel. At the same time, we continue to invest heavily in travel resources, striving to build a complete and enriching travel ecosystem. This commitment is not only the founding purpose of Hua Yao International Travel, but also the motivation that drives us forward.

Beyond improving service quality and customer satisfaction, we place an even stronger emphasis on market competitiveness. In today’s complex and ever-changing travel industry, many peers face significant uncertainty in their operations. In addition to large-scale local procurement to lower purchasing costs, Hua Yao International Travel Group also invests substantial resources to provide our clients with a strong competitive edge and solid brand credibility.

The unique commitments rooted in Hua Yao International Travel Group’s DNA not only represent the highest standards in customer service but also a steadfast promise to continually invest resources to support our clients’ growth and success.

Professional Team

Crisis Management

Bold Innovation

Sustainable Growth

優質服務

Holistic Vision

Customer-Centric Approach

Heritage of Experience

Hua Yao International Travel Group

Chairman ∣ Liu Yupeng

Deep expertise, precise specialization, and attentive service
There is no best, only better — leading the team to pioneer new trends in travel.

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Hua Yao International Travel
Deputy General Manager

陳淑鈴 Ivy

Ivy Chen
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Years of Experience: Over 20 Years

主要業務 外國人入境台灣系列團

服務市場 新加坡、馬來西亞、港澳、韓國、越南及美加澳華僑團

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Golden Dragon Travel (Korea)
Director

Shin Young An

Shin Young An
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Years of Experience: Over 35 Years
Specialty: Foreign inbound tours to Korea, group tours, study tours
Market Coverage: Hong Kong, Taiwan, Singapore, Malaysia, the U.S., Canada, China

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Golden Dragon Travel (Korea)
Managing Director

Sunny Tse

Sunny Tse
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Years of Experience: Over 21
Specialty: Foreign inbound tours to Korea, group tours, study tours
Market Coverage: Hong Kong, Taiwan, Singapore, Malaysia, the U.S., Canada, China

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AE Holiday
Deputy General Manager

Lisa Wong

Lisa Wong
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Years of Experience: Over 19 Years
Specialty: Foreign inbound tours to Taiwan, MICE travel programs, study tours, cruise tours
Brand Positioning: Professional, refined, aesthetic
Market Coverage: Hong Kong, Singapore, Malaysia

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Shun Yi Travel
Deputy General Manager

Casey Lin

Casey Lin
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Years of Experience: Over 29 Years
Specialty: Outbound tourism from Taiwan (group tours, free independent travel, study tours, domestic travel, booking services for flights and hotels, corporate visits, cruise travel, visa and insurance services)

Lee Jung Woo
Jiangshan International Travel (Korea)
Department Head

Lee Jung Woo

Lee Jung Woo
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Years of Experience: Over 10 Years
Specialty: Group tours, study tours for Korean travelers to Taiwan; Leveraging Hua Yao International Travel's strong presence in Taiwan, we provide Korean travelers with more professional services, competitive pricing, and a more tailored customer experience.

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123 Tour Bus
Deputy General Manager

Gary Yu

Gary Yu
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Specialty: Professional 32-45-seat tour bus rentals for charter tours, airport transfers, and both short- and long-term rental options
Market Coverage: Singapore, Malaysia, Hong Kong, Macau, South Korea, Vietnam, and overseas Chinese communities in the U.S., Canada, and Australia

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UTime Express Car Rental
Manager

Conny Kwong

Conny Kwong
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Years of Experience: Over 15 Years
Specialty: Professional 6-9-seat business vehicle rentals for charter tours, airport transfers, and both short- and long-term rental needs
Market Coverage: Singapore, Malaysia, Hong Kong, Macau, South Korea, Vietnam, and overseas Chinese communities in the U.S., Canada, and Australia

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榮譽與肯定

2010

Wing On Travel, Hong Kong
Customer Satisfaction Award - Gold Medal

2012

Hainan Airlines Taiwan Branch
Elite Partner Award

2013

Macao Government Tourism Office
Best Partner Award for Taiwan Market

2013、2014

Evergreen Resort Hotel
Best Partner Award

2019

Chan Brothers Travel, Singapore
Precious Partner Certification

2023

Kongkee (Fairyland International Cakes Firm)
Best Long-Term Partner Award

2012-2018
Hong Kong Airlines - Top Sales Award